ryan lawrence - WSIB Portfolio

WSIB Ontario

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As co-creative lead on WSIB Ontario, I spent a year helping them deliver their work safety messages to all kinds of workers at all kinds of jobs and in all kinds of places.

WSIB Ontario

Model Employees

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Showing teens the danger of their seemingly mundane summer jobs with stop-motion videos of wooden workers getting the shit kicked out of them at seemingly mundane summer jobs.

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"Feels Weird" (0:30) // "Bangs" (0:15) // "Don't Look" (0:15) // "Take My Shift" (0:15) // "Help Me" (0:15)

Role: ACD, CW

Partner: Ryan McNeill

Team: Shirley Yushkov, Chloe Kim

Agency: GREY Toronto

WSIB Ontario

Unexpected Instagram

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Showing young people that workplace accidents can happen when and where they'd least expect them by surprising them with workplace accidents when and where they least expected them - on Instagram.

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How It Works

We created three workplace safety profiles in disguise and got micro-influencers to post "before" photos of "their friend", encouraging their followers to click through to the WSIB profile. When they did, instead of the expected selfies and inspirational quotes, visitors were met with a graphic workplace accident and questions they can ask their employers and themselves to stop an accident like it from happening to them.