TVCs & OLVs
I try really hard to make advertising that doesn't look like advertising. But sometimes clients just want TV commercials and online videos. These are some of the results of some of those sometimes.
NorthStar Bets
That's A Win
While other casino & sportsbooks were hiring Wayne Gretzky, The Trailer Park Boys, or that woman from Curb Your Enthusiasm who swears a lot, we launched NorthStar Bets by creating our own, more premium spokesperson with an actually interesting personality and with more to say than just “Betting is fun”.
belairdirect
Medieval Campaign
A nation-wide launch campaign that took belairdirect from a small Quebec-based insurance company to a legit competitor in the Canadian insurance landscape.
Awards: Applied Arts
NUPGE
Unions are Fucking Great
Unions have a problem - people either don't think about them or don't like them. So we created a chest-beating anthem to tell Canadians how Fucking Great unions really are. Since its first run, it's been picked up by dozens other union chapters across Canada.
AT&T
Vampire Break Up
Subway
5 Hours?!!?
Pizza Hut
Repizza
Pizza Hut wanted young people to eat their new light and airy Handcrafted Crust more often. So we made this spot showing young people eating it more often.