AT&T
See the World, See the Savings
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Showing customers how much money they could save with an AT&T roaming plan by creating popular travel destinations out of cut up American currency.
PARIS
LONDON
TOKYO
MAKING OF
We partnered with artist Mark Wagner to painstakingly create the posters by hand, and with AT&T lawyers to find creative loopholes and work-arounds to make the process of using cut up American currency legal.
PRESS
After becoming ads, the art work was hung in a number of art galleries around the world, including The Amarillo Museum of Art, the Pavel Zoubok Gallery NYC, and Un Jour de Plus à Paris
Role: CW
AD: James Kuczynksi
Agency: BBDO New York