Sandy Hook Promise
What They Left Behind
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Telling the story of three children killed by guns from the point of view of the friends, family, and lives they left behind.
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Directed by Tarik Karam, and executive produced by multi-Academy Award nominee Stephen Daldry, the documentary shows how each of these tragedies could have been prevented through the mental health awareness, social media, and common sense gun safety policies promoted by Sandy Hook Promise.
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Case Study
Full Documentary
The doc is used by Sandy Hook Promise at presentations and fund raising events, and was even added to the Netflix library shortly after its release.
Awards & Press
D&AD // One Show // CLIO // AdWeek Watch Awards // Directory Magazine
Netflix // MTV // Deadline // Newsweek // Fast Company // HuffPo
Monsters
Under the Bed
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Powerfully demonstrating how parents are better prepared to protect their kids from imaginary threats, like monsters, than real ones, like guns and school shootings.
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Web Video
Awards & Press
ADDY Awards // AICP Next
Newsweek // MTV // Campaign US // Fast Company //HuffPo // PR Week // AdWeek
Role: Copywriter
Partner: James Kuczynski
CD: Peter Alsante
Agency: BBDO NY