WWF
Real Scary Masks​​​​​​​
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Halloween masks for kids inspired and designed to look like four things we should actually be scared of. 
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Case Study
The Masks
Awards & Press
One Show // Luerzer's  // ADCC // Applied Arts​​​​​​​

AdWeek // AgencySpy // AdAge
Role: ACD
Copywriter: Laura Tribble
CDs: Kelsey Horne, Alexis Bronstorph
Agency: SID LEE Toronto