Pizza Hut
Pizza Refills

Giving the people what they really want - free refills on pizza.​​​​​​​​​​​​​​

If you're a millennial or Gen Z, you probably never think about Pizza Hut. And the last time you ate there was probably, like, at your 10th birthday party, if ever... So, to bring this younger demo into the Hut, we created a first of its kind Pizza Refill program.
Launch Video
In-Store Posters
Audience Reactions​​​​​​​

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One Show

Role: CD
AD: Mathew McDonald
CW: Layton Wu
Agency: Leo Burnett, Toronto