Pizza Hut
Pizza Refills
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Giving the people what they really want - free refills on pizza.
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If you're a millennial or Gen Z, you probably never think about Pizza Hut. And the last time you ate there was probably, like, at your 10th birthday party, if ever... So, to bring this younger demo into the Hut, we created a first of its kind Pizza Refill program.
Case Study
Launch Video
Social
In-Store Posters
Audience Reactions
Press
BlogTO // Yahoo // MTL Blog // Narcity // Delish // Microsoft Start // Daily Hive // To Do Canada // InSauga // View the VIBE // Victoria Buzz // FoodSided //
Awards
One Show // Effies // ADCC
Role: CD
AD: Mathew McDonald
CW: Layton Wu
Agency: Leo Burnett, Toronto