Pepperoni Hug Spot
In April 2023, an A.I. artist created a pizza commercial that went super viral. Cool, right? ...Wrong! Because it blatantly ripped off Pizza Hut’s IP. So, when A.I. stole from Pizza Hut, Pizza Hut stole from A.I. and brought their creation to life for real. Take that, A.I.!
Less than a week after Pepperoni Hug Spot hit the internet, Pizza Hut transformed themselves into Pepperoni Hug Spot and launched The Pepperoni Hug pizza.
Results
In less than a week, Pepperoni Hug Spot generated 87% more organic social impressions than Pizza Hut usually gets in a month, a 70% increase in organic social engagement, and (in only 2 days) 20 million earned impressions.
Awards
One Show // Webby's // Clio's // Epica Awards // Marketing Awards // Atomics // Applied Arts // ADCC // Communication Arts // CMA Awards