McDonald's Canada
Our Food, Your Questions.
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Dispelling the many myths about McDonald's food by answering any and all questions about it.
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The campaign garnered more than 14 million views, 132 million impressions, and was re-created in the US, the UK, Australia, New Zealand, Austria, Germany, and the Czech Republic.
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Case Study
Web Videos
Awards & Press
Cannes // One Show // CLIO // London International // Comm Arts // Effies // Webby's // AdAge Viral Video Awards // ADCC // CMA Awards // Marketing Awards // Applied Arts // Atomic Awards // Shopper Innovation Awards // FAB Awards
Esquire // Fast Company // Contagious X // Globe & Mail // National Post // Forbes // Bon Appetit // Good Morning America // Fox News // PSFK // CBS News // Daily Mail // Mashable // Business Insider // Los Angeles Times // HuffPo // Global News
Role: Copywriter
Partner: Benson Ngo
Team: Ian McKenzie, Derek Blais, Kara Wark, Tiffany Chung, Sanya Grujicic
Agency:Tribal DDB Toronto