NorthStar Bets
That's A Win
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Launching a betting platform in a category filled with way more famous betting platforms.
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While other already known betting platforms, like BetMGM, FanDuel, ProLine, and theScore Bet, were hiring Jamie Foxx, Wayne Gretzky, The Traitor Park Boys, and that woman from Curb Your Enthusiasm who swears a lot, we launched NorthStar Bets by creating our own spokesperson - a funny and charismatic Winner.
And instead of having him tell people how THRILLING and EXCITING gambling is (things they already know because it’s literally the only thing our competitors talk about), we created a personality-filled platform that highlighted one simple fact: everything NorthStar Bets does is a win.
Launch TV | 0:30 "Spoils"
0:15 TV | "Mirror"
Role: Creative Director
Copywriter: Aisling (Ash) Penco
Art Director: Angelo Roldan
Agency: Leo Burnett, Toronto