HORSE with HARDEN
We gave basketball fans the chance to play HORSE against one of the NBA's best shooters. It was a hard-fought battle, and even though James Harden was victorious, the real winners were the fans. Just kidding. The real winner was Foot Locker. They reached more than 61 million people online, saw their website traffic increase tenfold, and increased their YouTube subscribers by 350%.
Recap Video
Awards & Press
The Big Won // Cannes // One Show // CLIO // London International // Comm Arts // Webby Awards // AICP Next // ADDY // AME // Shorty Awards // Young Gun // Kinsale Sharks
USA Today // Sports Illustrated // NBC Sports // UPROXX // Ball Is Life// The Score // Fast Company // AdWeek // CBS Sports