Questrade
Get Yours
Launching a new brand platform and poking a stick in the eyes of Canada’s big banks. Win-win.
LAUNCH VIDEO | "DREAM SMALLER"
Canada's banks say they "make ambitions real" and we're that "richer than we think". But then those banks charge us huge fees that eat away at our savings and investments. So, we launched with an anti-manifesto that answered the question, “What would the big banks say if they actually told the truth?”
OOH
We continued to shine a spotlight on how Canada's banks force us to dream smaller, inciting and empowering Canadians to get what they deserve... to GET YOURS.
Press
Strategy // LBB Online // Campaign // Design Rush // The Stable