Miami Ad School
First Chapter Project
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Giving advertising copywriters the chance to get their unpublished novel published.
Sort of.
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Case Study
Direct Mail
To get submissions, we created notebook versions of the Chapter One book and sent them to CDs and copywriters around the world, inviting them to start writing their first chapter. We even helped get them started by writing a potential first sentence for them, personalized based on their career, work, or life story.
Finished Book
Awards & Press
Communication Arts // Applied Arts // Applied Arts Design
Agency Spy // Muse by CLIO // Stimulant // SHOTS // Modern Copywriter // Campaign UK // AdWeek
Role: ACD, CW
Team: Rena Green, Eric Fern Carriere
Agency: GREY Toronto