Pepper Hacker

A Wi-Fi blocker hidden inside a working pepper cracker that parents can use to discretely turn Wi-Fi off at dinnertime to get kids to the dinner table.
Case Study
How It Works
Hidden inside the pepper cracker is a special Wi-Fi chip and its own Wi-Fi network that supersedes other Wi-Fi networks in the house when activated, blocking up to 4 devices from connecting to the internet for 30 minutes.
Launch Video | "The Look Up Experiment"
To launch the Pepper Hacker, we created a hidden camera video where we showed just how addicted kids are to tech by swapping out a bunch of stuff in their kitchen - including their family members - while they kept their eyes firmly on their tablets.​​​​​​​
Awards & Press
Cannes // New York Festivals // Effies // Award // FAB Awards

First We Feast // PSFK // Bustle // Fast Company // The Telegraph // // Babble // B&T 
Role: Copywriter
Partner: Dan Walton
Agency: Clemenger BBDO Sydney