Christmas Spirit Tree
The Christmas Spirit Tree visualized Canada's Christmas Spirit on a 100-foot tall interactive Christmas Tree in Toronto's Union Station in real time. Every time someone in Canada shared a Christmas message online, it made the lights on our tree shine brighter and faster. So, as Canada’s online Christmas spirit grew stronger and stronger, the lights on the tree shined brighter and brighter.
Proprietary lighting software monitored and transformed online Christmas messages from social, blogs, news, and more, into data to be visualized as different colours and intensities of lights on our tree. We also programmed special light animations that would trigger when specific words were texted or tweeted at the tree.
Awards & Press
Webby Awards // Canadian Marketing Association Awards // ADCC Awards // Applied Arts // Atomic Awards
MSNBC // Toronto Star // PSFK // Best Ads on TV // Think with Google