of Foreign Apologies
A fake government agency created to guilt the actual government into action.
In 2010, the Government of Canada promised to protect 17% of its natural lands by 2020. In 2018, they'd only protected just over 11% With time running out to fulfill their pledge, we partnered with environmental activist group Outside Thinkers to create a fake government agency that ran very real ran ads in other countries apologizing for Canada's failure.
Ads In Other Countries
Canadians could send their MP a letter voicing their displeasure and urging them to do something about it.
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Partner: Ryan McNeill
Agency: GREY Toronto