Canadian Bureau of Foreign Apologies
In 2010, the Government of Canada promised to protect 17% of its natural lands by 2020. In 2018, they'd only protected just over 11%. With time running out, we partnered with environmental activist group Outside Thinkers to create a fake government agency that ran very real ads in other countries apologizing for Canada's failure.
Full page ad in the Times of Malta
Digital OOH in Germany shared on Reddit.
Digital OOH in England
On the kind of official-looking CBOFA website, Canadians could send their MP a letter voicing their displeasure and urge them to do something about it.
Press
Vice // Toronto Star // Little Black Book // AdWeek // Strategy // The Stable // Best Ads on TV // Ethical Marketing News // AdLand // Ad Stasher
