Exxon Mobil
World Without Engineers
Weird, funny videos that inspire teens to go into engineering by showing what their world would look like without engineers.
Exxon Mobil runs on the brain power of engineers. So, they need a constant stream of young people choosing engineering as a job. In a pre-TikTok world, when online video was still a solid way to reach this young audience, we introduced young people to the awesomeness of being an engineer with a series of kind-of weird and funny videos showing what their world would look like without engineers.
"Watch Something Else?"
"Upgrade Your Pigeons"
"Horse Power"
"Share Your Run"
"Dark"
"Got Another Call"
Press
AgencySpy //AdWeek // Buzzfeed // American Chemistry Council
Role: CW
Art Director: James Kuczynski
CDs: Mark Girand, Paul Laffy
Agency: BBDO NY