Exxon Mobil
World Without Engineers
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Weird, funny videos that inspire teens to go into engineering by showing what their world would look like without engineers.
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Exxon Mobil runs on the brain power of engineers. So, they need a constant stream of young people choosing engineering as a job. In a pre-TikTok world, when online video was still a solid way to reach this young audience, we introduced young people to the awesomeness of being an engineer with a series of kind-of weird and funny videos showing what their world would look like without engineers.
"Watch Something Else?"
"Upgrade Your Pigeons"
"Horse Power"
"Share Your Run"
"Dark"
"Got Another Call"
Press
AgencySpy //AdWeek // Buzzfeed // American Chemistry Council
Role: CW
Art Director: James Kuczynski
CDs: Mark Girand, Paul Laffy
Agency: BBDO NY