Elections Ontario
Mark Your X

Elections Ontario had used a mango-coloured X as their logo and key visual for over a decade. It was modern, friendly, and approachable, but it lacked humanity, character, and emotion. It was meant to represent millions of Ontarians, but it was only one X.
For the 2022 election, we invited Ontarians to mark their X and vote by getting real Ontarians to actually mark their X, then used those Xs to create a campaign and living logo that better represented the diversity and humanity of Ontario.

Launch TV | "Mark Your X"
OLV | "Advance Polls"
Print, Social, OOH​​​​​​​
Role: CD, CW
Designer: Jack Choi
Agency: Leo Burnett Toronto